AI DIGITAL BLOG

Digital knowledge to improve marketing accountability for all marketers

TV & Streaming

21 min

TV Media Buying in 2025–2026: Definition, Process, Costs, and Winning Strategies

Mary Gabrielyan

September 12, 2025

TV & Streaming

12 min

10+ OTT Advertising Strategies That Drive Real Results

Mary Gabrielyan

September 10, 2025

TV & Streaming

13 min

CTV vs linear TV: Key differences, benefits, and how to choose the right channel for your campaign

Sarah Moss

September 9, 2025

Thought Leadership

8 min

Fragmentation Accelerates: Why Prebid’s Update Matters More Than You Think

Mary Gabrielyan

September 9, 2025

TV & Streaming

11 min

Connected TV statistics: Key trends, audience insights, and advertising opportunities

Sarah Moss

September 5, 2025

Thought Leadership

13 min

The Jeff Wars: Independence vs. Integration in Ad Tech

Kelly Wittmann

September 4, 2025

TV & Streaming

12 min

Netflix Advertising: The Future of Streaming TV Ads and How to Use It for Marketing

Sarah Moss

September 1, 2025

TV & Streaming

27 min

Streaming TV Advertising: The Most Complete Guide to Trends, Tactics & Formats for 2025

Mary Gabrielyan

August 28, 2025

AI DIGITAL BLOG

TV Media Buying in 2025–2026: Definition, Process, Costs, and Winning Strategies

10+ OTT Advertising Strategies That Drive Real Results

CTV vs linear TV: Key differences, benefits, and how to choose the right channel for your campaign

Fragmentation Accelerates: Why Prebid’s Update Matters More Than You Think

Connected TV statistics: Key trends, audience insights, and advertising opportunities

The Jeff Wars: Independence vs. Integration in Ad Tech

Netflix Advertising: The Future of Streaming TV Ads and How to Use It for Marketing

Streaming TV Advertising: The Most Complete Guide to Trends, Tactics & Formats for 2025

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