Elevate by AI Digital Leads the Industry Shift with Transparent, AI-Powered Media Intelligence

Tatev Malkhasyan

April 24, 2025

2

minutes read

AI Digital’s Media intelligence platform delivers 30-second planning, 15-minute optimization cycles, and real-time insights.

NEW YORK, April 24, 2025—Elevate, AI Digital’s new AI-powered media intelligence platform, is revolutionizing the marketing industry by reshaping how campaigns are planned, executed, and analyzed. Built on AI Digital’s Open Garden framework, Elevate is designed to address the challenges of fragmented data, opaque AI processes, and limited control over campaign outcomes.

Unlike traditional platforms that operate as closed systems and focus on ad delivery metrics, Elevate is built to serve business outcomes. It takes a fundamentally different approach, prioritizing transparency, custom KPI alignment, and AI-powered decision-making that marketers can fully understand and trust. By prioritizing transparency, accountability, and KPI alignment, Elevate enables marketers to take back control of their media strategy while ensuring every decision is measurable and actionable.

“Elevate was engineered around two principles: performance and accountability,” says Stephen Magli, CEO at AI Digital. “We wanted to build an AI platform that doesn’t just optimize campaigns but also explains every decision marketers make. That’s how we believe modern media should work.”

AI that thinks with you: Elevate’s core capabilities

At the heart of Elevate's transformative power are three generative AI and LLM-powered capabilities that enhance every stage of campaign execution:

  1. Planning Assistant generates detailed media plans in under 30 seconds using NLP and historical data;
  2. Optimization Engine identifies opportunities every 15 minutes using a proprietary Impact Score;
  3. Ask Elevate enables plain-language data queries with instant explanations.

Transparency and accountability: Elevate’s strategic edge

What sets Elevate apart from traditional AI solutions is its commitment to transparency and accountability. With Elevate, every campaign decision is measurable, auditable, and traceable.

  • No black boxes: Clients have full visibility into every AI recommendation and optimization.
  • Bias-free AI: Multi-dimensional analysis eliminates skewed results by considering audience, geo, time, and creative factors together.
  • Human-AI collaboration: AI empowers marketers by enhancing their expertise, not replacing it.

By connecting real-time media execution with concrete business goals, Elevate helps marketers build strategies that work today and adapt to tomorrow's challenges. For more information about Elevate and its approach to media intelligence, visit https://www.aidigital.com/elevate.

About AI Digital

Founded in 2018, AI Digital is a leading programmatic advertising technology company with a team of 200 experts operating globally. The company's platform-agnostic approach and AI-powered solutions deliver transparent, outcome-based advertising across major digital platforms. With a 98% client retention rate and comprehensive programmatic capabilities enhanced by its recent Smart Supply integration, AI Digital continues to transform digital advertising through its Open Garden approach. This approach provides an alternative to restrictive walled gardens, offering complete transparency, DSP-agnostic execution, and cross-platform data insights. Headquartered in Miami, the company maintains its commitment to innovation while bridging the gap between advertisers and AdTech through advanced AI optimization. For more information, visit www.aidigital.com or contact pr@aidigital.com.

For more information, contact:
Tatev Malkhasyan

Marketing Director, pr@aidigital.com

Inefficiency

Description

Use case

Description of use case

Examples of companies using AI

Ease of implementation

Impact

Audience segmentation and insights

Identify and categorize audience groups based on behaviors, preferences, and characteristics

  • Michaels Stores: Implemented a genAI platform that increased email personalization from 20% to 95%, leading to a 41% boost in SMS click through rates and a 25% increase in engagement.
  • Estée Lauder: Partnered with Google Cloud to leverage genAI technologies for real-time consumer feedback monitoring and analyzing consumer sentiment across various channels.
High
Medium

Automated ad campaigns

Automate ad creation, placement, and optimization across various platforms

  • Showmax: Partnered with AI firms toautomate ad creation and testing, reducing production time by 70% while streamlining their quality assurance process.
  • Headway: Employed AI tools for ad creation and optimization, boosting performance by 40% and reaching 3.3 billion impressions while incorporating AI-generated content in 20% of their paid campaigns.
High
High

Brand sentiment tracking

Monitor and analyze public opinion about a brand across multiple channels in real time

  • L’Oréal: Analyzed millions of online comments, images, and videos to identify potential product innovation opportunities, effectively tracking brand sentiment and consumer trends.
  • Kellogg Company: Used AI to scan trending recipes featuring cereal, leveraging this data to launch targeted social campaigns that capitalize on positive brand sentiment and culinary trends.
High
Low

Campaign strategy optimization

Analyze data to predict optimal campaign approaches, channels, and timing

  • DoorDash: Leveraged Google’s AI-powered Demand Gen tool, which boosted its conversion rate by 15 times and improved cost per action efficiency by 50% compared with previous campaigns.
  • Kitsch: Employed Meta’s Advantage+ shopping campaigns with AI-powered tools to optimize campaigns, identifying and delivering top-performing ads to high-value consumers.
High
High

Content strategy

Generate content ideas, predict performance, and optimize distribution strategies

  • JPMorgan Chase: Collaborated with Persado to develop LLMs for marketing copy, achieving up to 450% higher clickthrough rates compared with human-written ads in pilot tests.
  • Hotel Chocolat: Employed genAI for concept development and production of its Velvetiser TV ad, which earned the highest-ever System1 score for adomestic appliance commercial.
High
High

Personalization strategy development

Create tailored messaging and experiences for consumers at scale

  • Stitch Fix: Uses genAI to help stylists interpret customer feedback and provide product recommendations, effectively personalizing shopping experiences.
  • Instacart: Uses genAI to offer customers personalized recipes, mealplanning ideas, and shopping lists based on individual preferences and habits.
Medium
Medium