AI Digital Expands Operations to Canada, Bringing AI-Powered, Transparent Advertising Solutions to the Market

Tatev Malkhasyan

April 14, 2025

3

minutes read

Leading AdTech company AI Digital announces Canadian expansion as part of global growth strategy.

Leading AdTech company AI Digital announces Canadian expansion as part of global growth strategy.

MONTREAL, April 14, 2025—AI Digital, a leader in transparent and AI-powered programmatic advertising solutions, today announced the opening of its first Canadian office in Montréal as part of a broader expansion into the Canadian market. The expansion marks a significant milestone in the company's growth strategy and brings its innovative Open Garden framework to Canadian advertisers and agencies seeking alternatives to walled garden restrictions.

The company's entry into Canada comes at a critical time for the digital advertising industry, as brands and agencies navigate increasing digital fragmentation, stricter privacy regulations, and the ongoing deprecation of third-party cookies. AI Digital's DSP-agnostic approach and AI-enhanced solutions position it as a valuable partner for Canadian advertisers looking to maintain control and transparency across their digital media investments.

"Deploying advanced programmatic technology in a market as unique as Québec takes more than just opening an office, it requires a deep understanding of the local landscape," said Sophie Denault, Senior Director of Growth at AI Digital. "With AI Digital’s arrival in Canada, we’re putting next-generation DSP solutions powered by artificial intelligence into the hands of advertisers, paired with strong local market expertise. It’s the kind of approach needed to navigate an increasingly complex media ecosystem."

The expansion is led by Denault, who brings extensive experience in programmatic advertising and strategic growth to the Canadian operation. In her role, she will oversee the company's business development initiatives across Canada, focusing on introducing AI Digital's three core service offerings to the market: AI Digital Managed Services, Smart Supply premium inventory, and the Elevate AI-powered platform.

AI Digital's Canadian office will serve clients across all major verticals, with particular focus on retail, financial services, and entertainment brands seeking alternatives to traditional programmatic approaches. The company's platform connects advertisers to more than 15 DSPs, ensuring greater flexibility and unbiased inventory selection while maintaining complete transparency in media buying.

"What makes our approach unique is the combination of AI-powered intelligence with human strategic oversight," added Stephen Magli, CEO at AI Digital. "While our technology automates complex optimizations and provides real-time campaign adjustments, every decision is aligned with real business outcomes. This results in significantly higher ROI for our clients."

The Canadian expansion follows a period of substantial growth for AI Digital, which has established itself as a leading alternative to walled garden advertising models. The company's Open Garden framework has gained traction among advertisers seeking more control over their digital media investments and greater visibility into campaign performance across channels.

About AI Digital

Founded in 2018, AI Digital is a leading programmatic advertising technology company with a team of 200 experts operating globally. The company's platform-agnostic approach and AI-powered solutions deliver transparent, outcome-based advertising across major digital platforms. With a 98% client retention rate and comprehensive programmatic capabilities enhanced by its recent Smart Supply integration, AI Digital continues to transform digital advertising through its Open Garden approach & philosophy. Headquartered in Miami, the company maintains its commitment to innovation while bridging the gap between advertisers and AdTech through advanced AI optimization. For more information, visit www.aidigital.com

Inefficiency

Description

Use case

Description of use case

Examples of companies using AI

Ease of implementation

Impact

Audience segmentation and insights

Identify and categorize audience groups based on behaviors, preferences, and characteristics

  • Michaels Stores: Implemented a genAI platform that increased email personalization from 20% to 95%, leading to a 41% boost in SMS click through rates and a 25% increase in engagement.
  • Estée Lauder: Partnered with Google Cloud to leverage genAI technologies for real-time consumer feedback monitoring and analyzing consumer sentiment across various channels.
High
Medium

Automated ad campaigns

Automate ad creation, placement, and optimization across various platforms

  • Showmax: Partnered with AI firms toautomate ad creation and testing, reducing production time by 70% while streamlining their quality assurance process.
  • Headway: Employed AI tools for ad creation and optimization, boosting performance by 40% and reaching 3.3 billion impressions while incorporating AI-generated content in 20% of their paid campaigns.
High
High

Brand sentiment tracking

Monitor and analyze public opinion about a brand across multiple channels in real time

  • L’Oréal: Analyzed millions of online comments, images, and videos to identify potential product innovation opportunities, effectively tracking brand sentiment and consumer trends.
  • Kellogg Company: Used AI to scan trending recipes featuring cereal, leveraging this data to launch targeted social campaigns that capitalize on positive brand sentiment and culinary trends.
High
Low

Campaign strategy optimization

Analyze data to predict optimal campaign approaches, channels, and timing

  • DoorDash: Leveraged Google’s AI-powered Demand Gen tool, which boosted its conversion rate by 15 times and improved cost per action efficiency by 50% compared with previous campaigns.
  • Kitsch: Employed Meta’s Advantage+ shopping campaigns with AI-powered tools to optimize campaigns, identifying and delivering top-performing ads to high-value consumers.
High
High

Content strategy

Generate content ideas, predict performance, and optimize distribution strategies

  • JPMorgan Chase: Collaborated with Persado to develop LLMs for marketing copy, achieving up to 450% higher clickthrough rates compared with human-written ads in pilot tests.
  • Hotel Chocolat: Employed genAI for concept development and production of its Velvetiser TV ad, which earned the highest-ever System1 score for adomestic appliance commercial.
High
High

Personalization strategy development

Create tailored messaging and experiences for consumers at scale

  • Stitch Fix: Uses genAI to help stylists interpret customer feedback and provide product recommendations, effectively personalizing shopping experiences.
  • Instacart: Uses genAI to offer customers personalized recipes, mealplanning ideas, and shopping lists based on individual preferences and habits.
Medium
Medium