AI Digital Launches Elevate: A Game-Changing AI-Powered Marketing Intelligence Platform

Tatev Malkhasyan

April 1, 2025

2

minutes read

New AI solution delivers predictive planning and KPI-driven optimization for modern advertisers.

NEW YORK, April 1, 2025—AI Digital, a leader in advertising technology, has launched Elevate, an advanced AI-powered marketing intelligence platform, that leverages the company’s proprietary technology and is designed to transform how brands and agencies plan, optimize, and measure their digital campaigns. 

Elevate addresses the critical flaws in traditional media buying, fragmented data, black-box AI decisions, and demand-side platform (DSP) self-interest- by providing a fully transparent, multi-dimensional AI solution that ensures marketers stay in control of their advertising investments.

As the intelligence layer powering AI Digital’s Open Garden approach, Elevate ensures strategic transparency, flexibility, and control across every client engagement, allowing for outcome-driven optimization across walled gardens and the open internet.  

Unlike conventional AI tools that optimize for clicks and impressions without accountability, Elevate prioritizes business success by aligning campaign execution with real outcomes. 

Through predictive planning, real-time optimization, and AI-driven insights, the platform empowers advertisers with neutral, KPI-focused decision-making across all major media channels.

“The future of digital advertising isn't about AI replacing human expertise, it's about AI enhancing it,” said Stephen Magli, CEO of AI Digital. “With Elevate, we've created a platform that combines the processing power of artificial intelligence with the strategic insight of experienced marketers. The result is a solution that delivers not just better performance, but improved insights that inform optimization.”

To deliver on this vision of transparent, human-controlled AI, Elevate has been built with three core components:

  1. Elevate Planner: AI-powered predictive planning with 95% forecasting confidence, using insights from 10,000+ campaigns for DSP-agnostic recommendations.
  2. Elevate Optimization: Performance-driven engine that refines bidding and budget distribution every 15 minutes for real-time campaign adjustments.
  3. Elevate Insights: Real-time reporting with AI-driven recommendations and a proprietary AI Accountability Score, plus the Ask Elevate AI assistant.

Elevate’s commitment to transparency and accuracy has already delivered measurable results. Early adopters have reported significant improvements in campaign performance, including +11% increase in audience reach; +16% reduction in cost per acquisition (CPA) and +23% improvement in media efficiency.

Building on these successful outcomes, AI Digital has designed flexible access models to meet varying client needs. Elevate is available through flexible partnership models, offering both short-term campaign partnerships and comprehensive enterprise solutions for larger advertisers.

Marketers can experience Elevate's capabilities firsthand through a complimentary platform demo and receive custom planning recommendations for their campaigns at Elevate.

About AI Digital

Founded in 2018, AI Digital is a leading programmatic advertising technology company with a team of 200 experts operating globally. The company's platform-agnostic approach and AI-powered solutions deliver transparent, outcome-based advertising across major digital platforms. With a 98% client retention rate and comprehensive programmatic capabilities enhanced by its recent Smart Supply integration, AI Digital continues to transform digital advertising through its OPEN GARDEN approach & philosophy. Headquartered in Miami, the company maintains its commitment to innovation while bridging the gap between advertisers and AdTech through advanced AI optimization. For more information, visit www.aidigital.com

Contact

Tatev Malkhasyan

Marketing Director

tatev@aidigital.com

Inefficiency

Description

Use case

Description of use case

Examples of companies using AI

Ease of implementation

Impact

Audience segmentation and insights

Identify and categorize audience groups based on behaviors, preferences, and characteristics

  • Michaels Stores: Implemented a genAI platform that increased email personalization from 20% to 95%, leading to a 41% boost in SMS click through rates and a 25% increase in engagement.
  • Estée Lauder: Partnered with Google Cloud to leverage genAI technologies for real-time consumer feedback monitoring and analyzing consumer sentiment across various channels.
High
Medium

Automated ad campaigns

Automate ad creation, placement, and optimization across various platforms

  • Showmax: Partnered with AI firms toautomate ad creation and testing, reducing production time by 70% while streamlining their quality assurance process.
  • Headway: Employed AI tools for ad creation and optimization, boosting performance by 40% and reaching 3.3 billion impressions while incorporating AI-generated content in 20% of their paid campaigns.
High
High

Brand sentiment tracking

Monitor and analyze public opinion about a brand across multiple channels in real time

  • L’Oréal: Analyzed millions of online comments, images, and videos to identify potential product innovation opportunities, effectively tracking brand sentiment and consumer trends.
  • Kellogg Company: Used AI to scan trending recipes featuring cereal, leveraging this data to launch targeted social campaigns that capitalize on positive brand sentiment and culinary trends.
High
Low

Campaign strategy optimization

Analyze data to predict optimal campaign approaches, channels, and timing

  • DoorDash: Leveraged Google’s AI-powered Demand Gen tool, which boosted its conversion rate by 15 times and improved cost per action efficiency by 50% compared with previous campaigns.
  • Kitsch: Employed Meta’s Advantage+ shopping campaigns with AI-powered tools to optimize campaigns, identifying and delivering top-performing ads to high-value consumers.
High
High

Content strategy

Generate content ideas, predict performance, and optimize distribution strategies

  • JPMorgan Chase: Collaborated with Persado to develop LLMs for marketing copy, achieving up to 450% higher clickthrough rates compared with human-written ads in pilot tests.
  • Hotel Chocolat: Employed genAI for concept development and production of its Velvetiser TV ad, which earned the highest-ever System1 score for adomestic appliance commercial.
High
High

Personalization strategy development

Create tailored messaging and experiences for consumers at scale

  • Stitch Fix: Uses genAI to help stylists interpret customer feedback and provide product recommendations, effectively personalizing shopping experiences.
  • Instacart: Uses genAI to offer customers personalized recipes, mealplanning ideas, and shopping lists based on individual preferences and habits.
Medium
Medium