Turn AI ambition into action

AI Digital Labs is the consultancy practice that helps agencies and brands move from experimentation to practical implementation, with the strategy, structure, and support to make AI actually work.

Floating AI shapes

What is
AI Digital Labs

It is our AI innovation and transformation practice

This is not abstract advice

It is hands-on transformation support designed for teams that need more than inspiration; they need a path forward, clear priorities, and a way to operationalize AI in the real world.

Who is it for?

Leadership teams that want strategic guidance, not just tools.

Agencies under pressure to define and deliver stronger AI offerings.

Brands building internal AI capabilities and looking for a more structured path to adoption.

How we help

Making AI work across your business

01

Executive AI Strategy Workshops

Get leadership aligned on where AI can create real value, where it shouldn’t be forced, and what needs to happen next.

02

AI Maturity & Readiness Assessments

Evaluate current capabilities, gaps, and barriers to adoption so teams can move forward with a more realistic plan.

03

AI Adoption Roadmaps

Turn AI ambition into a practical roadmap with clear priorities, phased rollout, and steps you can actually measure.

04

Governance and Policy Frameworks

Establish guardrails for how AI should be used across teams, workflows, tools, and decision-making.

05

Workflow Transformation Design

Identify where AI can improve execution, reduce friction, and support better ways of working across the organization.

06

Team Training and AI Literacy

Build internal confidence and capability through training programs that help teams understand how to use AI effectively in day-to-day work.

07

Innovation-as-a-Service Advisory

Get ongoing strategic support to keep pace with a fast-changing AI landscape and focus on what matters most to the business.

Executive AI Strategy WorkshopsAI Maturity and Readiness AssessmentsAI Maturity and Readiness AssessmentsAI Maturity and Readiness AssessmentsAI Maturity and Readiness AssessmentsAI Maturity and Readiness AssessmentsAI Maturity and Readiness Assessments

what makes ai labs different

Strategy and Execution Under One Roof

Many firms can advise on AI strategy. Fewer can also help prototype, operationalize, and implement what they recommend. AI Digital Labs does both, so the strategy is grounded in what actually works.

Marketing-Native Expertise

Labs sits inside an advertising and media organization, so the work is shaped around real marketer workflows rather than generic enterprise consulting models.

Speed to Innovation

The team is built to move quickly, helping clients go from idea to action without the drag of traditional consulting cycles.

Platform-Agnostic Perspective

Labs is not tied to a single vendor or AI system. Recommendations are based on what fits the client’s needs, not a partner's agenda.

Meet the team

David Mainiero

Chief AI Officer
David Mainiero

Leads AI strategy and enablement. His background includes AI transformation work with Adobe, Ford, Microsoft, and Meta.

Alex “AJ” Nydick

Head of AI Consultancy
Alex AJ Nydick

Former McKinsey Academy leader focused on capability building and AI enablement at Fortune 500 scale.

Boris Kulakhmetov

Head of AI Incubator
Boris Kulakhmetov

Former McKinsey Engagement Manager with experience in intelligent automation, generative AI, and predictive analytics in production environments.

Build a smarter path to AI adoption

Turn strategy into structure, and structure into action

Speak with the team