Andrew Morsy, VP of Global Sales at Peer39, joins the podcast to tackle one of CTV's most persistent challenges: transparency. With roughly 60% of CTV ad calls coming through without meaningful content-level metadata, Andrew breaks down what that signal deprivation actually means for advertisers, and how contextual intelligence is filling the gap. He explores how quality inventory should be defined beyond CPMs and completion rates, why contextual targeting remains underused in CTV despite its proven effectiveness, and how smarter measurement can bridge the gap between ad exposure and real business outcomes. He also shares what makes the Peer39 and AI Digital partnership work in practice.