Sarah Moss, Head of Strategy at AI Digital, joins the podcast to explore how agencies and advertisers can navigate today’s fragmented media ecosystem. Drawing on her experience across academia, agency, and ad tech, Sarah breaks down the evolving balance between in-house capabilities and strategic partnerships, the hidden costs of building internal teams, and why single-platform strategies fall short. She also shares how AI is helping teams reclaim time for higher-value strategic work and why the Open Garden approach is key to building more flexible, effective media strategies.