Resources & Insights | AI Digital

resources

Case Studies

Metrics & Analytics

Customer Journey Analytics Explained: Data, Touchpoints, and Cross-Channel Insights

Customer journey analytics helps businesses unify cross-channel data, improve attribution, reduce churn, and personalize customer experiences.

Bringing Transparency to CTV with Peer39

Driving 50%+ CPA Reduction with Smart Supply and PubMatic

How supply-side intelligence and premium supply transformed performance for a leading insurance brand.

The State of Media

The trends, technologies, and market shifts redefining planning, buying, measurement, and media investment.

Blog

Metrics & Analytics

Customer Journey Analytics Explained: Data, Touchpoints, and Cross-Channel Insights

Customer journey analytics helps businesses unify cross-channel data, improve attribution, reduce churn, and personalize customer experiences.

Metrics & Analytics

Media Mix Optimization: How to Use MMM for Budget Allocation

Metrics & Analytics

What is Marketing Mix Modeling (MMM) and How It Works

Metrics & Analytics

Incrementality vs Attribution: What’s the Difference and Why the Shift Is Happening

News & PR

Thought Leadership

Practical Ways For Professionals To Develop A More Optimistic Mindset

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AI

How To Build AI Tools That Are Useful, Intuitive And Trusted

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Press Release

News

AI Digital Launches AI Creative Studio, Closing the Creative Gap in Programmatic Advertising

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Case Studies

+19% Video Completion With Smart Supply And Index Marketplaces

How Smart Supply helped an entertainment brand cut CPCV and boost video performance before the bid was even placed.

Driving 74% Higher CTR in Programmatic Video at Maximized Scale

How Smart Supply partnered with OpenX to help a leading technology brand achieve maximum scale and set a new programmatic efficiency benchmark.

Managed Service

How AI Digital Outperformed an Incumbent Partner by 3× in Enterprise ABM

A head-to-head test that proved how superior audience modeling, contextual strategy, and creative power can drive B2B pipeline growth.

INSIDE AI DIGITAL: the podcast

Webinar

Media

Bringing Transparency to CTV with Peer39

Episode

10

Webinar

AI

The Human Side of AI with Kristen Oliver

Episode

9

Webinar

Media

Beyond Walled Gardens - A Smarter Strategy with Sarah Moss

Episode

8

white papers & Research

The State of Media

The trends, technologies, and market shifts redefining planning, buying, measurement, and media investment.

The Future of Supply

Discover why supply intelligence is becoming one of the biggest competitive advantages in programmatic advertising.

Who's Winning The AI Race?

Explore the three stages of AI maturity, and what separates leaders from organizations still experimenting.

Three newsletters keeping you sharp on AI, advertising, and what's actually moving the industry.

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