beyond fragmentation

the open garden
framework

In a landscape fragmented by walled gardens, one framework connects everything — your data, your inventory, your outcomes.
‍
Meet our open, tech-agnostic framework that gives marketers the freedom to choose the best technology, inventory, and data — wherever it lives.

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WALLED vs OPEN GARDEN

Built to outlast change

The programmatic ecosystem was built to serve platforms — not brands. It's time that changed. Your media strategy deserves better.

WALLED GARDENS

Siloed data. Restricted signals. Platform-controlled inventory and measurement — optimized for their margins, not your outcomes.

Closed ecosystems controlled by third parties

Inventory constraints limit reach & scale

Retail media bias toward owned inventory

No cross-platform frequency control

Limited cross-channel optimization

Platform-controlled data with low transparency

OPEN GARDEN

A framework built to evolve with the market, not lock you into today's tools. Navigate fragmentation, embrace change, stay ahead no matter what comes next.

Connected across the full digital ecosystem

Vendor-neutral and DSP-agnostic

Brand-first, KPI-led orchestration

Runs across DSPs, SSPs & data partners

Unified identity and audience strategy

AI-optimized for cross-channel performance

THE OPEN GARDEN
‍ADVANTAGE

Brands shouldn't be locked in.
They should orchestrate.

The programmatic ecosystem was built to serve platforms — not brands. It's time that changed. Your media strategy deserves better.

THE framework

Built on four pillars

Open Garden is more than messaging — it's an operational framework. Each pillar is purpose-built to give brands control, clarity, and competitive advantage.

Vendor-Neutral Architecture

No allegiance to any single DSP or SSP. We deploy a premium supply strategy with Deal ID–based buying and DSP flexibility across DV360, The Trade Desk, and beyond — ensuring the best path to every impression.

Smart Supply Strategy

A curated PMP engine with transparent CPM tiers and SPO-driven optimization. Local CTV bundles, live sports packages, FAST channel integrations, and DMA-specific inventory — all managed through a single supply intelligence layer.

AI-Powered intelligence

Open Garden is powered by AI — not manual stitching. OmniMix AI drives budget allocation simulation, saturation curves, overlap modeling, Monte Carlo simulations, and cross-channel attribution logic at scale.

Unified Cross-Channel Measurement

MMM-style thinking meets modern execution. Attribution alignment, frequency harmonization, and vendor interoperability — powered by ACR integrations from Comscore and SambaTV, plus foot traffic data from Cuebiq and Adsquare.