Hard Data, Real Tools, and What Actually Works

With David Mainiero, Chief AI Officer and Boris Kulakhmetov, Head of AI Incubator at AI Digital

What you’ll learn

AI Digital Labs surveyed independent agencies and brand-side teams to understand the real state of AI adoption - beyond ambition, hype, or experimentation.

In this session, David Mainiero and Boris Kulakhmetov unpack why 66% of agencies are stuck in “Pilot Purgatory,” what separates the top 16%, and how the AI Digital Labs Incubator is turning real client pain points into production-ready tools built in days.

Where agencies really fall on the AI adoption spectrum - and why the gap is widening.

The real barriers slowing progress, from skills gaps to the “too busy” trap.

How production-ready AI tools and long-term capability building work together.

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Who’s speaking

David Mainiero

Chief AI Officer at AI Digital

David Mainiero is Chief AI Officer at AI Digital Labs, where he leads enterprise AI strategy and helps clients unlock AI’s value. He has launched and scaled tech-enabled businesses across sectors, with experience in legal AI enablement and enterprise adoption.

Boris Kulakhmetov

Head of AI Incubator at AI Digital

Boris Kulakhmetov is Head of AI Incubator at AI Digital, where he turns frontier AI concepts into production-ready client tools. He spent seven years at McKinsey leading digital and AI transformations for global retail, QSR, and telecom brands.

David Berkowitz

Chief Community Officer at Marketecture Media

David Berkowitz is Chief Community Officer at Marketecture Media, where he helps marketers navigate AI. He founded Serial Marketers and AI Marketers Guild, and brings more than two decades of experience across agencies, startups, and marketing technology.

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