What Agencies That Ship AI Actually Do Differently

With David Mainiero, Chief AI Officer and Boris Kulakhmetov, Head of AI Incubator at AI Digital

What you’ll learn

AI Digital Labs surveyed independent agencies and brand-side teams to uncover the operational reality of AI adoption.


Join David Mainiero, Chief AI Officer, and Boris Kulakhmetov, Head of AI Incubator, for a data-driven look at why 66% of agencies are stuck in “Pilot Purgatory,” what separates the top 16%, and how real AI tools are moving from client pain points to production.

Why 66% of agencies are stuck in “Pilot Purgatory” - and what separates the top 16%.

The real barriers slowing AI adoption, including skills, time, confidence, and “Shadow AI”.

What production-ready AI tools look like when built around real client pain points.

Watch now

Who’s speaking

David Mainiero
Chief AI Officer at AI Digital
David Mainiero is Chief AI Officer at AI Digital Labs, where he leads enterprise AI strategy and helps clients unlock AI’s value. He has launched and scaled tech-enabled businesses across sectors, with experience in legal AI enablement and enterprise adoption.
Boris Kulakhmetov
Head of AI Incubator at AI Digital
Boris Kulakhmetov is Head of AI Incubator at AI Digital, where he turns frontier AI concepts into production-ready client tools. He spent seven years at McKinsey leading digital and AI transformations for global retail, QSR, and telecom brands.
Jim Lurie
Co-Founder, o2kl
Jim Lurie is a Partner and Founder of O2KL, a New York City-based agency recognized six times as a Top 20 agency. With over 20 years of experience in the advertising industry, he specializes in building long-term strategic partnerships across complex sectors, including healthcare, insurance, and technology. Prior to founding O2KL, Jim held roles at various global agencies and corporations.
Andrew Byrd
News Editor, AdMonsters
Andrew Byrd is AdMonsters' News Editor, writing weekly newsletters and content for AdMonsters.com — including feature stories, Decoders, Wrappers, and Slides of Our Lives — while also shaping messaging across AdMonsters' social channels, especially LinkedIn. Before AdMonsters, he was a Media Associate at parent company Access Intelligence under the VP of Digital, and worked in marketing and as an editorial assistant at PRNEWS. Earlier, he interned in editorial at Modern Luxury Media, writing for their DC, Boston, and Philadelphia publications, alongside freelance work.

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