Smart Supply × OpenX

Driving 74% Higher CTR in Programmatic Video at Maximized Scale

How Smart Supply partnered with OpenX to help a leading technology brand achieve maximum scale and set a new programmatic efficiency benchmark.

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Overview

A major technology client was mandated to maximize reach and clicks (CTR) across a short video campaign while securing highly efficient Cost Per Click (CPC). Achieving this extreme performance at massive scale within a trusted exchange was the core challenge.

Smart Supply immediately activated its AI-powered intelligence layer, creating specialized Deal IDs with OpenX. The strategy used real-time decisioning and pre-bid supply-side filtering to continuously prioritize high-engagement, premium mobile video placements for optimal intent.

This outcomes-based approach resulted in superior reach, industry-leading engagement, and unparalleled cost efficiency for the client.

The solution

Programmatic performance now relies on intelligence applied directly at the source of supply. To deliver consistent, measurable results, you need partners who can execute pre-bid logic.

Smart Supply’s approach with OpenX shows how the right tools can:

Apply performance logic pre-DSP to ensure higher-quality impressions are prioritized.

Use real-time supply signals to guide targeting based on actual outcomes.

Achieve superior scale and engagement without sacrificing cost efficiency.

Prove that outcomes-based, sell-side optimization delivers sustained performance.

As supply-side decisioning grows more central to performance media, Smart Supply offers a model that’s measurable, transparent, and ready to scale.

The outcome

74% higher CTR, $0.15 efficient CPC and a campaign that immediately became the new benchmark for programmatic performance and value.

74% higher CTR

Resulting from effective, supply-side filtering that prioritized high-intent, high-visibility video placements.

$0.15 efficient CPC

Achieved while simultaneously driving the highest scale and engagement for the campaign.

Targeting High-Intent Traffic

Real-time optimization focused placement identification within premium mobile OS environments.

Smart Supply × OpenX

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Learn how Smart Supply and OpenX combined AI-driven sell-side intelligence with quality video supply to drive performance that spoke for itself.

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“OpenXSelect elevates how brands and agencies approach programmatic media by bringing performance-driven curation and granular inventory control directly into the supply path, gives teams transparent access to premium, brand-safe inventory and the ability to activate advanced targeting at scale. This collaboration allows us to not just optimize bids, but help buyers direct spend where it matters most.”