Smart Supply × Index Exchange

+19% Video Completion With Smart Supply And Index Marketplaces

How Smart Supply helped an entertainment brand cut CPCV and boost video performance before the bid was even placed.

Overview

An entertainment client was under pressure to drive better video engagement without sacrificing cost-efficiency. But with inconsistent completion rates and unreliable inventory quality, their DSP-only setup was falling short.

Smart Supply activated its supply intelligence technology through Index Marketplaces, tapping into real-time decisioning and pre-bid logic on the sell side. Instead of chasing results after the bid, the campaign filtered and prioritized inventory upfront, targeting placements proven to perform.

The result? Fewer wasted impressions, stronger video completions, and smarter use of budget.

The solution

Programmatic performance now relies on intelligence applied directly at the source of supply. To deliver consistent, measurable results, you need partners who can execute pre-bid logic.

Smart Supply's approach with Index Exchange shows how the right tools can:

Apply performance logic pre-DSP to ensure higher-quality impressions are prioritized.

Use real-time supply signals to guide targeting based on actual outcomes.

Reduce programmatic waste by filtering out low-performing placements automatically.

Align media spend with business KPIs like completion rates rather than proxy metrics.

As supply-side decisioning grows more central to performance media, Smart Supply offers a model that’s measurable, transparent, and ready to scale.

The outcome

+19% video completion rate, -10% cost per completed view and a campaign extension based on performance alone.

+19% Video Completion Rate

Up from 57% to 67% through smarter pre-bid targeting

-10% CPCV

Achieved by optimizing before the DSP ever place a bid

Real-time deal optimization

Premium inventory activated via Index Markeplaces

Faster access to quality

Live and historical signals driving constant refinement

Smart Supply × Index Exchange

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Learn how Smart Supply and Index Exchange combined real-time sell-side intelligence with video deals to drive performance that spoke for itself.

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Smart Supply’s activation is a testament to the power of combining supply intelligence with trusted infrastructure. Together, we increased video completion rates by 19% while lowering cost-per-completed-view, proving that efficiency and performance can go hand-in-hand.